Visit Victoria

As of 1 July 2016, Victoria’s major events and tourism company, Visit Victoria, will take on the functions of the Victorian Major Events Company and will assume responsibility for the State’s major event activity.

Victorians are enthusiastic event consumers, whether for an international theatre production or an international sporting event, attendances continue to grow year on year and provide significant returns to event owners.

Visit Victoria maintains an absolute commitment to retaining our position as the world’s major events capital and will focus on making the best investments in marketing and events that will grow the state’s visitor economy.

Visit the VisitVictoria website
Call: +61 3 9868 4600

Victorian Major Events Company Ltd (“the Company”) respects your privacy, and has created this privacy policy (“Privacy Policy”) to explain how it gathers information from you, what information it gathers, and how such information may be used.

The Privacy Act 1988 (Cth) (“Privacy Act”) establishes a national scheme for handling personal information in Australia. The legislation sets out thirteen Australian Privacy Principles (“APPs”) which regulate the way organisations can collect, use, hold and disclose personal information.

“Personal information” is information or opinion about an identified individual, or an individual who is reasonably identifiable: (a) whether the information or opinion is true or not; and (b) whether the information or opinion is recorded in a material form or not. The Company and its staff comply with the Privacy Act by protecting personal information which the Company holds.


The Company collects personal information in various ways and for various purposes. The most common ways and purposes are:

  • From application forms and other communications when individuals apply to become members of clubs or participate in events run by the Company, for the purpose of providing news, information, offers and other services in accordance with the terms and conditions of the club or event and conducting surveys relating to the Company, clubs and events.
  • From application forms and other communications when individuals subscribe to receive news and updates in relation to an event run by the Company, for the purposes of providing that news and those updates.
  • From event registrations (including for volunteer participation) and related correspondence, for the purposes of running such events and communicating with you in relation to such events.
  • When you create an account with us in relation to an event, for the purposes of managing that account, communicating with you and facilitating your participation in that event.
  • From competition entries and promotions, for the primary purpose of running the competition or promotion and contacting the winner(s), and, unless advised otherwise, for the purpose of sending information, news and offers in relation to information, goods and services.
  • From your responses to calls for expressions of interest or participation in relation to our events, for the purpose of further communicating with you in relation to that event and facilitating the running of that event.
  • From order forms when goods and services are ordered, for the purpose of fulfilling the order and delivering the goods, and to maintain the Company’s relationship with the individual or entity concerned.
  • From telephone, email, written and in-person inquiries or feedback directed to the Company, for the purposes of responding to such enquires or feedback.
  • From business contacts, including contracts and business cards, when they enter into transactions with the Company or otherwise interact with the Company in a business context for the purpose of transacting with those business contacts.
  • Information submitted if you participate in an online survey, for the purposes of analysing the result of the survey.
  • Any messages or comments you submit to the Company via the Company's website or any other website associated with the Company which may include personal information such as name, email address and telephone number, for the purposes of dealing with the message or comment.
  • From ticketing agencies when individuals have given the ticketing agency permission for the ticketing agency to provide the individuals’ personal information to presenters/producers related to the event for the purpose of running the event and providing information about future events.
  • From websites through automatic processes such as cookies. Cookies are used to better understand users and improve the layout and functionality of the Company website by collecting information such as date, time and duration of visits and which pages are most commonly accessed.


If you ask the Company to provide you with information, goods or services, sign up to join one of the Company’s clubs, participate in or are involved with one of the Company's events or submit a competition entry form, you will be asked to provide contact information (such as your name, telephone number, postal address and email address). You may also be asked for demographic information (such as your age and gender), profile data (such as entertainment preferences e.g. what type of films you prefer), information regarding our events (e.g. which events you attend and information relating to how you participate in our events) and, where you transact with the Company, your billing information. In certain circumstances, the Company may, with your consent, collect sensitive personal information about you, which may include your health information.

You may choose not to provide any of the above information to the Company, however if you do not provide the information the Company requests then the Company may be limited in its ability to assist you or to allow you to participate in its events.


The main reason for collecting personal information is to enable the Company to provide customers with information, goods and services. The personal information collected is also used to manage the relationship with you, facilitate your participation in our events, communicate with you effectively, to identify which goods, services and events would be of interest to you in the future, and to fulfil the purposes identified above.

Only information that is needed is collected.

If at any time you do not wish to be notified of information, goods, services, events or promotions offered by the Company, or if you do not wish to receive further communication from the Company, the Company will respect your wishes and remove your information from its records upon receiving your request to do so.

Use of your e-mail address

The Company may use your email address for a variety of reasons including:

  • sending you follow ups on products or services you have ordered, used or inquired about; and
  • keeping you informed of changes to this web site and the products and services offered through this website or other sites of related companies, licensees or other production companies with which the Company collaborates.

The Company complies with privacy laws, providing you with an opportunity to opt out of receiving e-mails when an e-mail is sent to you.


Generally, your personal information will not be disclosed to individuals or organisations outside of the Company without prior consent. However, in the circumstances described below, your personal information may be disclosed outside of the Company.

Partners and affiliates

In organising, preparing, promoting, or otherwise through its involvement with, events, the Company may disclose your personal information to its partner or affiliate organisations for the event, for the purpose of facilitating your participation in the event. The identity of our partner and affiliate organisations vary depending on the event, however where we are operating with a partner or affiliate in relation to an event we will take reasonable steps to notify you or otherwise ensure that you are aware of this at the time we collect your information.


The Company may disclose personal information to third parties to whom specialised functions are contracted out to e.g. mailing houses, printing companies, payroll processing, ticketing agencies etc. If the Company does disclose personal information to a third party under outsourcing or contracting arrangements, the Company will take steps to ensure that those contractors:

  • Sign a contractual agreement which will be handled by the Company’s Legal Counsel.
  • Handle the personal information in a manner consistent with the APP’s (regardless of whether they are a small business, or would otherwise be exempt from the Privacy Act).
  • Only use the personal information in order to provide specific services or to perform the specific functions required by the Company.
  • Store the personal information securely, and only for as long as is necessary to provide the required services to perform the required functions.

Disclosures permitted by law

The Company may also disclose personal information without consent if they are required to do so by law, or if the disclosure is permitted under the Privacy Act.

Transfer of personal information overseas

The Company does not transfer personal information to locations outside Australia. If personal information is transferred overseas, the Company will take reasonable steps to ensure that the recipient treats the personal information in accordance with the APPs.


Under the Privacy Act, you generally have the right to seek access to the personal information that the Company holds about you, although there are some circumstances in which the Company is permitted or required to withhold access to some or all of that personal information.

If you wish to exercise your right under the Privacy Act to seek access to the personal information held about you, you should make the request in writing using the contact details below.

You should:

  • State whether you are seeking access to all personal information held on you or to particular personal information, in which case you should specify that in the request.
  • You must enable the Company to verify that you are the person to whom the personal information relates.
  • You must include details of how you can be contacted in case the Company needs to contact you to discuss the request.

For further information on the Privacy Act, refer to the Office of the Australian Information Commissioner website:

How is a request for access processed?

Unless specified otherwise, it is assumed that all requests relate to current records. In order to provide personal information, ordinarily a print out of the relevant personal information will be made from the Company databases, and/or copies will be made of records which are held only on paper files. If information is duplicated across databases and/or files, only one print out/photocopy will be provided. Ordinarily the Company will not charge for providing access/copies, and will generally respond to access requests of this type within 30 days of receiving the request.

For legal and administrative reasons, the Company may also store records containing personal information in the archives. Access to these historical records will result in a charge being made. Due to the nature of archive, requests for access to historical records may take longer to process than with current records.

Correction to personal information

You generally have the right to ask the Company to correct personal information that it holds about you that you think is inaccurate, incomplete, out of date, irrelevant or misleading. A request for correction should be given to the Company to consider. The Company will endeavour to respond within 30 days of receiving the request.

If the Company agrees that the personal information held is misleading or is not accurate, complete, up to date, or relevant, it will be corrected by the appropriate person. If the Company does not agree, you will be provided with the reason(s) for the views and the opportunity to make a statement of your view and have it included with the information held.


The Company takes steps to ensure that the personal information it holds is protected from misuse, interference and loss and from unauthorised access, modification or disclosure. Only authorised personnel have access to personal information, and it is a condition of employment with the Company that all staff maintain the confidentiality of personal information.

Personal information is only retained by the Company for as long as it is needed by the Company, or for as long as it is legally required to be retained. When personal information is no longer required by the Company, it is disposed of or destroyed in a secure fashion.


The Company's websites may collect other information that may or may not be personal information. For each visitor to the Company's websites, our server automatically recognises and stores the individual’s “address” (eg. the domain name or Internet protocol address), the type of Internet browser being used, the address of the site that “referred” the individual to our website and clickstream data.

In addition, the Company website uses cookies to track usage of the website. Most web browsers are set by default to accept cookies. However, if an individual does not wish to receive any cookies they may set their browser to either prompt or refuse cookies. Please note that rejecting cookies may mean that not all the functions on the website are available. Cookies are used for tracking the statistics of the website and allow the Company to understand better users and improve the layout and functionality of the website. This tracking is conducted in such a way as to ensure the anonymity of visitors to the websites. While the cookie may identify an individual’s computer, it will not normally identify the actual person.

Email and “contact us” messages

We may preserve the content of any email, “contact us” or other electronic message we receive. Any personal information contained in those messages will only be used or disclosed in ways set out in this Privacy Policy. The message content may be monitored by our service providers or our employees for purposes including compliance auditing and maintenance or where email abuse is suspected.

Links to other websites

Sometimes the Company's websites contain links to third party websites for your convenience and information. Individuals should be aware that when they access a non-Company website, the Company is not responsible for the privacy practices or policies of that site and will not be liable for any use of your personal information by any third party to whom your information is sent with your consent. The Company suggests that individuals review the privacy policy of each site they visit, especially if they intend to provide any personal information via the site.

Your Acceptance of These Terms

By using the Company’s websites, you signify your acceptance of this Privacy Policy. If you do not agree to this policy, please do not use our websites. The Company reserves the right to modify, alter or otherwise update this policy at any time. Should the Company modify, alter or otherwise update this policy, it will prominently post notice(s) of the changes on the websites covered by this Privacy Policy.


If you have any questions or complaints in relation to this Privacy Policy, or in the event you consider that there has been a breach of the APPs in relation to your personal information, please contact us using the details provided below. All complaints should be made in writing, and the Company will endeavour to respond to your complaint within 30 days. In the event you are not satisfied with the Company's response to your complaint, you are able to seek external resolution of the complaint, including by taking the complaint to the office of the Australian Privacy Commissioner.

Please note: you are responsible, at all times, for updating your personal information within your profile maintained by us and providing us with your current e-mail address. In the event that the last e-mail address provided by you to us is invalid, or for any other reason is not capable of delivering the notification to you, then any notices sent by the Company to you will constitute effective notice of the changes to this Privacy Policy. The Company may also make accounts inactive should we be notified of undeliverable emails to addresses within our database.


Victorian Major Events Company Ltd.
1 Albert Road
Melbourne Victoria 3004

Last updated: 27 June 2016